With the end of Double Eleven, the list of best-selling mobile phones on Double Eleven is also launched. It is no surprise that Apple continues to dominate the top 10 best-selling smartphones, but it is surprising that neither Huawei nor OPPO has Phones made the list, and new recruits Realme replaced them as one of the winners.
According to the data of the TOP10 best-selling mobile phones released by an e-commerce company, the iPhone 11 occupies the top spot, and the rest are domestic mobile phones. However, Huawei and OPPO, the top four domestic mobile phones, disappeared from this list.
Realme has become the new winner of this list. It has two mobile phones in the list, the realme Q2 enters the fourth place, and the realme V3 enters the fifth place. It has proved its strength in this list.
Founded in 2018, realme entered the Indian market in the same year, and then entered the top five in the Indian smartphone market in 2019. In the third quarter of this year, its cumulative mobile phone sales exceeded 50 million, making it the fastest growing new mobile phone brand.
After its success in the Indian market, realme returned to the domestic market last year, but in 2019, it failed to make a mark in the domestic smartphone market. By this year, realme has emerged in the domestic mobile phone market, and its shipments have grown rapidly. The achievements in the Indian market and the domestic market propelled realme into the top seven smartphones in the world in the third quarter of this year.
The rise of realme has broken the previous pattern of the top four domestic mobile phone Huami Ouwei controlling the domestic mobile phone market. Under the squeeze of Huami Ouwei, domestic small and medium mobile phone brands have closed down one after another, and the market share has also shrunk rapidly, showing that these Small and medium-sized mobile phone brands are losing their living space under the squeeze of Huami Ovi, and the rise of realme has undoubtedly broken this curse.
In the ranking of Double Eleven, the biggest winner is undoubtedly Xiaomi. Xiaomi mobile phones occupy six positions in the TOP10. This ranking also proves that Xiaomi mobile phones have indeed rebounded in the domestic mobile phone market. In the third quarter, Xiaomi’s mobile phone shipments in the domestic market increased by 19% year-on-year. Among the top five domestic mobile phone markets, only Xiaomi achieved positive growth, and the shipments of other mobile phone companies all declined.
With the popularity of Xiaomi mobile phones during the Double Eleven period, the shipments of Xiaomi mobile phones in the domestic market are expected to continue to rebound in the fourth quarter. However, nearly 70% of the shipments of Xiaomi mobile phones are completed in overseas markets. The growth in shipments mainly depends on overseas markets.
Realme is very popular in the domestic market, and the shipments of Xiaomi mobile phones in the domestic market continue to rebound. According to this trend, the pattern of the domestic smartphone market may change greatly, and the pattern of the top four domestic mobile phones may be broken. The competition among the top four mobile phone companies will inevitably become more intense. After all, the market share growth of Realme and Xiaomi will inevitably lead to the decline of other mobile phone brands.