With Pixelworks technology, OnePlus 8T expands the differentiation of smartphone displays

October 15, 2020-Provide a leading innovative video and Display processing solution provider-Pixelworks, Inc. (NASDAQ: PXLW) and the world’s leading smartphone manufacturer OnePlus jointly announced today , The new OnePlus 8T smartphone integrates Pixelworks technology and unique Display functions, including patented efficient color calibration, color management, skin tone correction and protection, flicker-free screen dimming and ultra-smooth adaptive brightness. OnePlus 8T is the latest product of the widely acclaimed OnePlus 8 series of mobile phones. With Pixelworks technology, this stylish and powerful new smart phone provides more consumers with excellent visual performance.

OnePlus 8T is equipped with a 6.55-inch dynamic 120 Hz AMOLED display, 8 GB RAM and 128 GB storage space. It includes four cameras, including a 48 MP main camera, a 16 MP wide-angle lens, a 5 MP macro lens, and a 2 MP depth lens. This latest mobile phone is based on OnePlus’ 120 Hz pupil screen using Pixelworks technology. This technology makes OnePlus 8 Pro ranked first in many mainstream media’s display evaluations, and set a record or the same level in terms of visual quality. There are 13 DisplayMate records.

With the help of Pixelworks technology, the new OnePlus 8T smartphone screen can automatically adjust its hue to adapt to the color temperature of the ambient light under a wide range of lighting conditions from bright sunlight to dark rooms, and maintain the display quality and reduce blue light, providing more attractive Videos, games, and other visual experiences. Consistent with the flagship OnePlus 8 series phones, OnePlus 8T integrates a set of Pixelworks innovative features, thus laying the foundation for the visual quality and eye comfort of smartphone displays:

l Absolute color accuracy-Every OnePlus 8T smartphone has been calibrated by Pixelworks’ patented high-efficiency calibration software at the factory, and Pixelworks’ color management software is running on the display processor to optimize power consumption and provide intelligence Record-setting color accuracy in the mobile phone industry. This color accuracy is suitable for all applications, user examples and content in sRGB, DCI-P3 and custom color gamuts.

l 8K brightness control-OnePlus 8T has a fine 8192-level (8K) brightness control, which can dynamically adjust or manually adjust the screen brightness according to changes in ambient light. In this way, an ultra-smooth display brightness transition can be achieved, especially in low-light environments without screen flicker.

l DC dimming 2.0-Reduce eye fatigue and visual sensitivity that may occur on AMOLED screens at low brightness. To dim the screen, the Pixelworks solution dynamically adjusts the current of the display to reduce screen flicker associated with conventional pulse width modulation (PWM) dimming.

l Real skin tone – The calibrated skin tone correction and protection function ensures the color accuracy of all display modes, presenting the realistic skin tone of real people in all content, whether it is in photos, videos taken by mobile phones, streaming movies and TV or short People in the video.

l Color adaptive display – The Pixelworks adaptive display technology in OnePlus 8T uses the mobile phone’s RGB sensor to automatically adapt to the color temperature of the display, matching the color temperature of the ambient light and reducing blue light, thereby bringing excellent eye comfort, especially in a wide range of applications. When using the mobile phone to continue playing games, watching movies, or reading under bright lighting conditions.

OnePlus’ R&D vice president and chief technology officer Liu Fengshuo said: “OnePlus, key partners like Pixelworks have helped us and our customers realize the promise of Never Settle. The new OnePlus 8T uses a 120 Hz pupil screen enhanced by Pixelworks. , Which enables us to expand our core differentiation in more products. We are sure that once a consumer tries the OnePlus 8 series of phones, including the brand new OnePlus 8T, he or she will not use any other displays We look forward to using Pixelworks technology to continue to elevate the visual experience of smartphones to new heights, ultimately benefiting our customers and brands.”

Todd DeBonis, President and CEO of Pixelworks, said: “Congratulations to OnePlus for the latest launch of OnePlus 8T. Based on the strategic nature of our partnership, we will continue to work with OnePlus’ design team end-to-end to ensure that each A smartphone using Pixelworks technology can continue to attract and inspire customer interest. We are very happy to cooperate with OnePlus, the fastest-growing brand in the smartphone industry, to help consumers use personalized devices to play their role in movie and video entertainment, Various passions in amateur photography or immersive games.”

Time to market

The recently released OnePlus 8T smartphone is expected to be available in the fourth quarter of 2020.

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